Many male rappers pit the independent woman against the gold digger or rider narrative when they preach independence in their lyrics.Bynoe (2010) noted that in the hip-hop world, women are rarely the leader.Within love, coders recorded high occurrence of love when the video made reference to relationships in both the visual and lyrics of the song, including courting individuals, marriage, and relational disagreements.Within political awareness, coders recorded scenes depicted the artist advocating support for specific issues, such as poverty, homelessness, or urban development.
Moreover, Chicano rappers who discussed sex and sexuality almost always depicted women as objects of domination for men.In 2003, Mc Farland conducted an analysis of Chicano rap and found that Chicano rappers depict women as sex objects, morally and intellectually inferior, and objects of violence.37% of Chicano rap songs depicted women as sex objects and 4% mentioned violence against women." critics should ask, "what has been society's role in shaping and influencing hip hop?" Feminist Bell Hooks suggests that misogyny in hip-hop culture is not a "male black thing" but has its roots in a larger pattern of hostility toward women in American culture.She cautions against singling out criticism against rap music while accepting and perpetuating less raw and vulgar expressions of misogyny that permeate American society. and Ph D in "Controversial Rap Themes, Gender Portrayals and Skin Tone Distortion: A Content Analysis of Rap Music Videos" explored a content analysis of rap music videos aired on BET, MTV, and VH1 examined the occurrence of controversial themes, gender differences, and skin tone distortion.